International Management in Diverse Cultural Areas by Eberhard Dülfer

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Author
Eberhard Dülfer
Publisher
de Gruyter Oldenbourg
Date of release
Pages
639
ISBN
9783486597233
Binding
Hardcover
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
25

Book review

This approach is characterized by the conviction gained in European and more than 25 countries in Africa, Asia and Latin America that the decision maker in international corporations as "foreign manager", being confronted by more or less unfamiliar advance information that will enable him to interpret correctly the behaviour of the interaction partner and to forecast more precisely the anticipated effects of his own decisions. That is - in the view of the authors - the specific task of International Management as a special discipline, even facing the general globalization. Most standard academic works on General Management and Business Administration are insufficient background to overcome this specific task.


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